Robert Cialdini

Emeritus Professor Robert Cialdini’s research career has focused on the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance and negotiation. His books, including, "Influence: Science and Practice," are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold more than 3 million copies in more than 30 languages and is a New York Times Bestseller. His new book, "Pre-Suasion: A Revolutionary Way to Influence and Persuade," published by Simon & Schuster, quickly became a Wall Street Journal and a New York Times Bestseller. Because of the world-wide recognition of Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.” Cialdini received his doctorate from the University of North Carolina and postdoctoral training from Columbia University. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program. In 2018, he created the Robert B. Cialdini Leap Forward Fund to support research, teaching and outreach.