SSM 1401–02: Advertising
To allow all Student Media outlets and publications to accept advertising within parameters established by student editors and managers
Student Media reserves the right to reject or edit any advertising. Advertising will be refused if it is offensive, ambiguous, or deceptive, making the product or service unclear or open to misrepresentation; if it advertises illegal organizations or activities; if it maligns identifiable persons, races, religions, or professions; if it is not accurate or truthful; or if it is otherwise determined unacceptable by the Student Advertising Board in consultation with the advertising manager and department director.
Examples of advertising deemed objectionable include, but are not limited to:
|Note:||Adult entertainment advertisements, including photographs, must be approved prior to acceptance.|
Financial advertisements (loans, scholarships, credit repair, etc.) will be investigated before being accepted. No advertisement will be accepted that requires money up-front, guarantees scholarship results, promises unrealistic returns, or charges for services that the university provides free of charge.
Mail order advertisements will not be accepted unless the advertising director or designee receives a sample of items or services in question in advance to determine acceptability. A mail order advertisement with a post office box address must also include the legal name under which business is transacted and the complete street address from which business is actually conducted.
Upside-down positioning of advertisements is not allowed.
Web addresses in advertisements may be checked for content.
Political advertisements must state the source of the funds for advertising.
All Student Media publications and outlets reserve the right to include the word “Advertisement” on any advertisement submitted for publication. Advertisements should not be made to look like editorial copy.
The Student Media advertising manager will refer questionable, borderline, or controversial advertisements to the Student Advertising Board, which includes the editor-in-chief of the State Press, the editor of State Press Magazine (SPM), the State Press multimedia editor, and the State Press executive editor, for review prior to publication or airing. Additionally, the ad manager will review all new advertisements and political advertisements prior to publication, as well as all advertisements relating to alcohol, tobacco, and gambling, to determine whether they meet acceptance guidelines.
On-campus advertisers may pay in advance with a check or credit card, submit a Purchase Order (PO) screen print with the order, or have a blanket PO on file.
The off-campus advertiser:
Student Media approves or disapproves the advertiser’s credit and notifies the advertiser in writing of credit approval or disapproval.
The advertiser submits:
Note: The deadline for space reservations and prepayment is 2:00 p.m. two business days prior to advertisement insertion.
The advertising manager reviews the advertisement for compliance with advertising policies.
Questionable advertisements will be referred to the Student Advertising Board for a decision on acceptability.
If the advertisement is rejected, the advertising manager returns the rejected advertisement copy to the advertiser.
If the advertisement is accepted or accepted with edits, the advertising manager notifies the advertiser of acceptance and any editing changes.
The advertiser pays for the advertisement in advance if the advertiser does not have approved credit or if the advertiser is an on-campus department using a check, credit card, or a PO screen print with the order.
The advertising manager arranges for publication of the advertisement in the appropriate edition of the State Press.
If the advertiser is an on-campus department with a blanket PO at Student Media, the business manager applies the advertisement charge to the blanket PO once the advertisement has been published.
If the advertiser is an off-campus entity with approved credit, the advertiser pays for the advertising space within 30 days of the billing date.