Technology-Based Instruction: Planning at the Production Level

by

Jeremy Rowe
jeremy.rowe@asu.edu

ECURE 2001

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Knowing what NOT to do is often the most important planning skill.

Poor planning undermines the energy and resources needed to implement change and improve quality.

2

Influences

• Differences between self-contained classrooms and technology enhanced courses
• Competition with publishers and producers
• Changing policy environment
• Technology assisted Education as change agent
• Competition for resources

3

The Changing Environment (1 of 2)

• Blurring roles of creator and user
• Increasing use of resources to design, develop, and distribute
• Increasing awareness of Internet markets
• On-line education and Digital Libraries initiatives
• Changing nature of the traditional, self-contained classroom

4

The Changing Environment (2 of 2)

• Potential size of the audience
• Increasing overlap between education and training
• Unique nature of the transmission media
• Digital Millennium Copyright Act
• Distance Education Report to Copyright Office (http://www.iupui.edu/~copyinfo)

5

Project Planning Issues

• Identify Content (need, market, etc.)
• Instructional Design
• Ownership/Permissions
• Course Management
• Information Technology - Operations
• Archive/Records Management

6

Instructional Design Issues

• Goals
• Objectives
• Audience
• Media selection/design
• Treatment
• Content development
• Evaluation/Assessment

7

Key Ownership Questions

• Who owns multimedia materials, the faculty or the institution?
• Who controls the content?
• Can instructors take the materials with them if they change jobs?
• Who gets credit for team-produced products?
• How are revenues shared?

8

Rights of the Copyright Holder

• Copy or reproduce
• Prepare derivative works
• Distribute or market copies
• Public performance
• Public display

9

Ownership Issues

• Component materials
• Materials produced
  • Faculty
  • Production team
  • Students

10

Permissions

• Component materials
• Materials produced
  • Faculty
  • Production team
  • Students

11

Merging Expectations

• Address early in process
• Refresh communication at transition points
• Licensing vs. Ownership
• Create opportunities for mutual learning

12

Resources to Address

• Ongoing assignments
• Release time from current assignments for faculty or other employees
• Sabbatical funding
• Institutional (internal) special funding
• Use of institutional resources (staff, computing, etc.)
• External, non-institutional funding

13

Finding Courses and Resources

• Metadata - Data about data
• Cataloging and description
• Standard vocabulary
• Need to identify format and technical information, as well as content
• Critical role for sharing resources - Digital Libraries, educational consortia, etc.

14

Course Management

• Faculty,staff, and student development
• Student interaction and assistance
  • Moderation
  • Help desk
• Grading
• Content revision
• Identifying costs
• Evaluation and assessment

15

Information Technology Operations

• Security
• Privacy
• Software standards - Proprietary design/commercial
• Organization of files and resources
• Disaster recovery and back-up

16

Security

• System level
• Server level
  • administrative access
• Courseware
• Files

17

Privacy

• User identification
• Chat/discussion groups
• Grades/records

18

Software standards

• Reliability
• Control
• Maintenance
• Change management
• Migration
• Archiving

19

Organizing Resources

• Distributed files
• Reliability
• Version control
• Back-up and archiving

20

Accommodating Existing Policies

• Grade books
• Course records
• Replicability for grievance and appeal

21

Archive and Records Management Issues

• Data vs. records
• Standards
• Documentation
• Storage
• Migration

22

Data vs. Records

• Data is information
• Records are information with context

23

Records Standards

• Definitions - What to retain
• Data description
• Format
• Media
• Management

24

Documentation

• Need for standard descriptors (i.e. MARC, Dublin Core, etc. )
• Content
• Operating system
• Software version
• File format
• Date
• History

25

Storage

• Format
  • Hardware
  • Software
  • File
    • Non-proprietary
    • Uncompressed
• Conditions
• Management

26

Migration

• Storage
  • Media
  • Format
  • Conditions
• Technical
  • Hardware
  • Software
  • File format/version
• Preservation
• Management

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END

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