THE NEW GOLD STANDARD: DESIGN IMPERATIVES OF A NEW AMERICAN UNIVERSITY
DESIGN IMPERATIVE 1: ASU MUST EMBRACE ITS CULTURAL, SOCIOECONOMIC, AND PHYSICAL SETTING
Every university is geographically situated. Every university has a place, and every university is a place. We must leverage our place, leverage our unique locale and its culture. We must leverage the cultural diversity of our locale, its economic and cultural heritage, its social dynamics, and its aspirations.
We must seek knowledge about our place, and learn from our experience here, in this place, and at this moment in time. We must also seek to contribute something in return. I envision a university that is deeply and intimately connected with its surrounding community, its metropolitan region, and the state of Arizona. Leveraging place means learning from local knowledge, and considering the local relevance of our research.
For example, if an ASU researcher examines urban sprawl in developing countries, I hope that she will consider the realities of our own sprawling metropolis. If an ASU faculty member is a specialist in medieval wall painting techniques, I hope that he will become familiar with the rock paintings of the American Southwest.
We must embrace our cultural, socioeconomic, and physical setting, and dedicate part of our energy, part of our insight, and part of our wisdom, always back to home, always back to the place that we are helping to build, always back to the place where our university is geographically situated.