Simmons Study of Media and Markets Connect
ASU Library user workstations only
Choices II (1995-2000)

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Database Information    /lib/includes/new Some Full Text

Description:
(1995-2000) Contains media audience and market survey data collected through interviews and questionnaires covering consumer product, media, and lifestyle preferences. Utilized to determine the probable audience for certain products or services.
Date Range:
1995-2000
Updated:
Annually
Includes:
raw survey data
Subject Coverage:
Advertising; Business; Demographics; Marketing; Population Studies; Statistical Information
Types of Materials Covered:
survey results
Geographic Scope:
United States
Content Provider:
Simmons Market Research Bureau
Alternate Methods of Access:
Print Equivalent:
  • Simmons study of media & markets (1982-1994); see the ASU Libraries' Catalog for volume availability and location.
Software Requirements:
Because of software requirements, this database can be accessed only from ASU Library workstations.
Tips:
You must visit the library to use this product.