TCM 332 Broadcast Programming
Project Hints

Your project will require you to use resources from the Hayden Library.  Not all information will be available electronically.  No one source will answer all of your questions.  You must piece the information together from several sources.

Market Analysis

I.    DMA detailed information

Designated Market Area - Term developed by Nielsen Media Research. Used with permission by other publications.  ADI, Area of Dominant Influence, is another similar term used by some sources. ADIs may or may not match DMAs. Both ADI & DMA are very similar to the Metropolitan Statistical Areas used by the U.S. Census Bureau. While all three terms tend to follow county lines in outlining an area, they are NOT identical so be careful when using demographic information from more than one source. Historical US Census data prior to the 1990s did NOT follow county lines for metropolitan areas.

DMA Test Market Profiles  ASU has 1991-
HE 8700.66 .U6 D52x HAYDEN RESERVE

If you have difficulty finding your radio or TV station, it may have changed call numbers or DMA. To check on this, use

Directory / Neislen Station Index  ASU has 1990-
HE 8700.66 .U6 N375x HAYDEN RESERVE

Gale Directory of Publications and Broadcast Media.  ASU has 1932-
PN 4867 .A48x HAYDEN REFERENCE DESK

Television & Cable Factbook  ASU has 1982-
TK 6630 .A1 T4538x HAYDEN REFERENCE

Broadcasting & Cable Yearbook  ASU has 1974-
HF 6146 .R3 B72x HAYDEN REFERENCE

American Radio  ASU has 1978-
HE 8698 .A64 HAYDEN REFERENCE

II.    Population details

• DMA Test Market Profiles  ASU has 1991-
  HE 8700.66 .U6 D52x HAYDEN RESERVE
• Statistical Abstract of the United States  ASU has 1894-
  HA 202 .A388 HAYDEN REFERENCE
  online electronic versions:
  US Census Bureau site in PDF format
  Part of Statistical Universe tables available in XLS and CSV delimited formats for importing into databases and spreadsheets.
• American Radio  ASU has 1978-
  HE 8698 .A64 HAYDEN REFERENCE

III.    Employment Statistics

• DMA Test Market Profiles  ASU has 1991-
  HE 8700.66 .U6 D52x HAYDEN RESERVE
• Lifestyle Market Analyst ASU has 1991-
  HF 5415.33 .U6 L54 HAYDEN REFERENCE
• Statistical Abstract of the United States  ASU has 1894-
  HA 202 .A388 HAYDEN REFERENCE
  online electronic versions:
  US Census Bureau site in PDF format
  Part of Statistical Universe tables available in XLS and CSV delimited formats for importing into databases and spreadsheets.

IV.    Retail Sales Statistics

• DMA Test Market Profiles  ASU has 1991-
  HE 8700.66 .U6 D52x HAYDEN RESERVE
• Demographics USA. County ed.  ASU has 1990-
  HF 5415.1 .D46x HAYDEN REFERENCE
• Statistical Abstract of the United States  ASU has 1894-
  HA 202 .A388 HAYDEN REFERENCE
  online electronic versions:
  US Census Bureau site in PDF format
  Part of Statistical Universe tables available in XLS and CSV delimited formats for importing into databases and spreadsheets.

V.    Lifestyle Statistics

• Lifestyle Market Analyst ASU has 1991-
  HF 5415.33 .U6 L54 HAYDEN REFERENCE

VI.    Communication Sources

• DMA Test Market Profiles  ASU has 1991-
  HE 8700.66 .U6 D52x HAYDEN RESERVE
• Gale Directory of Publications and Broadcast Media.  ASU has 1932-
  PN 4867 .A48x HAYDEN REFERENCE DESK
• Television & Cable Factbook  ASU has 1982-
  TK 6630 .A1 T4538x HAYDEN REFERENCE
• Broadcasting & Cable Yearbook  ASU has 1974-
  HF 6146 .R3 B72x HAYDEN REFERENCE
• American Radio  ASU has 1978-
  HE 8698 .A64 HAYDEN REFERENCE
• Other Broadcasting and Publishing Directories
• Other Advertising / Media Directories

Station/Program Analysis

I.    History of the Station

Brief History of TV station ownership:

Television & Cable Factbook  ASU has 1982-
TK 6630 .A1 T4538x HAYDEN REFERENCE

Best Source is from the Station web site (if available). A list of station sites is listed below.

• Radio Stations
  • By State
• Television Stations
  • By State

Build a history

• Use Directories to build ownership and, sometimes, affiliation histories. As you can see, you could trace a station back to the 1930s.  General U.S. Company Directories can also be useful.  Several of those we have back to 1909.  If these listed below and company directories are not sufficient, try those listed in Broadcasting and Publishing Directories or Advertising / Media Directories.
  • Gale Directory of Publications and Broadcast Media.  ASU has 1932-
    PN 4867 .A48x HAYDEN REFERENCE DESK
  • Television & Cable Factbook  ASU has 1982-
    TK 6630 .A1 T4538x HAYDEN REFERENCE
  • Broadcasting & Cable Yearbook  ASU has 1974-
    HF 6146 .R3 B72x HAYDEN REFERENCE
• By using the newspaper and magazine indexes for the local area searching for the station name, station call sign, owners names, parent company, and affiliation name.
  • Recommended sources for full text articles in local newspapers and magazines:
    • Lexis/Nexis Academic Universe
    • Newsbank Newsfile
    • Business Newsbank
    • Arizona Newsstand (Yuma team only)
    • Ethnic Newswatch
    • Wall Street Journal
    • Less productive, but still useful
      • Business Periodical Indexes and Abstracts
      • EBSCOhost
      • Periodical Abstracts
      • Readers' Guide to Periodical Literature (Abstracts ONLY)
  • For the most current news, search the local newspapers, radio, and television web sites.  Many of these sites will charge you for an actual article or transcript.  Hot links to
    • Newspapers
      • U.S. Newspapers by State
      • Daily newspapers by State
      • Non-Daily Newspapers by State
      • Alternative Newspapers by State
      • Business Newspapers by State
    • Radio Stations
      • By State
      • By Type of Station  Each of this categories has a list arranged by state. This is good for direct competition within a category.
      • By Network  Hot links to the home page of each network.
    • Television Stations
      • By State
      • By Affiliation  Each affiliation list is arranged by state.
      • By Network  Hot links to the home page of each network.
• By digging even deeper: you can search through various government documents that are usually kept by the state, county, or city governments. There are also court records for civil and criminal court cases in county, state and federal courts. City court records are not always kept or available. Be sure to search by station name, station call sign, owners names, parent company, and affiliation name. Some examples of legal documents that are useful:
  
  • Asset/Liens & Deeds (Real property ownership, what they owe on it & to whom)
  • Bankruptcy Court Cases (Special Federal Court -- who has filed for protection or reorganization)
  • Incorporation (Has the company registered with the state corporation commission?)
  • Licenses & Registrar of Contractors (List of the licensing agencies for professions & who is registered)
  • Patents & Trademarks both State & US (Do they have royalty rights and claims to a name, slogan, or invention?)
  • Plaintiff/Defendant Index to court cases (Who has sued them, whom did they sue, & criminal actions connected with them.)
  • Property Taxes (especially important if there is a TAX LIEN)
  • Tax Valuation/Assessments (What is their real property worth for tax purposes?)
  Suggested Sources for finding the government web sites:
  
  • For Arizona:
    Types of Business Information -- Where to Find it in Arizona:
  • For other states' government web pages:
    State and Local Government on the Net
  • Courts & Justice System Resources
  • The Sourcebook of County Court Records : a national guide to civil, criminal, and probate records at the county and municipal levels within the state court sytems.
    
    4th ed. KF 190 .S68 1998 LAW REFERENCE
    3rd ed. CS 44 .S67x 1997 WEST REFERENCE
    2nd ed. CS 44 .S67x 1995 HAYDEN REFERENCE
  • The Sourcebook of County Asset/Lien Records : a national guide to all county/city government agencies where real estate transactions, UCC financing statements, and federal/state tax liens are recorded.
    
    JS 344.P77 S68x 1995 HAYDEN REFERENCE
  • The Sourcebook of Federal Courts, U.S. District and Bankruptcy : the definitive guide to searching for case information at the local level within the Federal court system.
    
    KF 8700.A19 S672x 1993 HAYDEN REFERENCE

II.    Grids for each of the Dayparts

Follow the instructions in your assignment sheet.

III.    Comparison

These questions are answered using the information gathered and analyzed for Parts I and II of this section, as well as the information collected for the Market Analysis sections.

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