Periodical Indexes & Abstracts
By Industry
Draft Revision February 1998

MARKETING

Advertising and Marketing can also be found in several of the Periodical Indexes & Abstracts pages:
Business Focus (http://www.asu.edu/lib/hayden/ref/busi/corp.html#piabus) and
Fine Arts, Music, and Entertainment (http://www.asu.edu/lib/hayden/ref/busi/piafine.html)

1. Market Research Abstracts. London: Market Research Society, 1964- . Semiannual. (ASU owns 1984- . Latest 10 years in Reference; earlier years in Journals.)
   
   HF 5415.2 .M328 HAYDEN REFERENCE (located on Table 10B)
   
   Published twice a year, this source indexes articles in research, statistical, psychological/sociological, and business oriented periodicals. The journals included are scholarly and are geared towards all aspects of marketing research. As the title indicates, abstracts of the articles are provided.
   
   
2. Topicator. Denver, CO: The Bureau, 1965- . Bimonthly. (ASU owns 1965- .)
   
   HF 5801 .T62x HAYDEN REFERENCE (located on Table 10B)
   
   Indexes approximately 20 advertising and marketing periodicals. Articles are classified by category and sub-category rather than by brand or product name.
   
   

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