Marketing Resources

 

This bibliography is designed to be a list of the most frequently used sources for advertising & marketing information, particularly for ASU class projects. It is to be used with the Company and Industry Research, whose sources are not usually repeated in this bibliography. I suggest starting with the Periodical Indexes to get an idea of what is going on in the industry, your company, and the world. Business cycles and the current cultural and economic world situation play an important role in the decisions and recommendations.

Table of Contents

	Advertising & Marketing Portals http://www.asu.edu/lib/hayden/ref/busi/amports.html
Advertising Awards, Slogans & Campaigns  http://www.asu.edu/lib/hayden/ref/busi/adaward.html	Advertising & Marketing Organizations http://www.asu.edu/lib/hayden/ref/busi/amassoc.html	Advertising/Media Analysis  http://www.asu.edu/lib/hayden/ref/busi/mktanal.html
Bibliographies & "Webliographies"  http://www.asu.edu/lib/hayden/ref/busi/mktbib.html	Brands and Product Ratings  http://www.asu.edu/lib/hayden/ref/busi/brands.html	Business & Marketing Plans  http://www.asu.edu/lib/hayden/ref/busi/busplan.html
Consumers, Polls, and Market Data  http://www.asu.edu/lib/hayden/ref/busi/consumdat.html	Demographic/Statistical Information-AZ/Phx  http://libguides.asu.edu/bizstatAZ	Demographic & Economic Statistics --General  http://www.asu.edu/lib/hayden/ref/busi/demogr.html
Handbooks & Manuals  http://www.asu.edu/lib/hayden/ref/busi/mkthandbk.html	---Indexes to Statistics  http://www.asu.edu/lib/hayden/ref/busi/statind.html	---Industry Overview Sources  http://www.asu.edu/lib/hayden/ref/busi/indovervw.html
---Industry Financial and Operating Ratios  http://www.asu.edu/lib/hayden/ref/busi/ratio.html	Periodical Indexes & Abstracts by Industry  http://www.asu.edu/lib/hayden/ref/busi/piind.html	Periodical Special Issue Indexes  http://www.asu.edu/lib/hayden/ref/busi/piaspecis.html
Researching an Industry   http://www.asu.edu/lib/hayden/ref/busi/resindus.html	Statistical Information--Guides to Understanding the Numbers  http://www.asu.edu/lib/hayden/ref/busi/statinfo.html
Company Information	---Researching a Company  http://www.asu.edu/lib/hayden/ref/busi/resco.html	------Flowchart for Research  http://www.asu.edu/lib/hayden/ref/busi/compflow.html
---Advertising/Media Directories  http://www.asu.edu/lib/hayden/ref/busi/addir.html	---Arizona Directories  http://www.asu.edu/lib/hayden/ref/busi/azdir.html	---Broadcasting & Publishing Directories http://www.asu.edu/lib/hayden/ref/busi/broadir.html
---International Company Directories & Financials http://www.asu.edu/lib/hayden/ref/busi/intlco.html	---Retail Directories  http://www.asu.edu/lib/hayden/ref/busi/retdir.html	---Specialized Directories  http://www.asu.edu/lib/hayden/ref/busi/cospec.html
---U.S. Company Directories   http://www.asu.edu/lib/hayden/ref/busi/uscodir.html	---U.S. Manufacturer's Directories   http://www.asu.edu/lib/hayden/ref/busi/usmfgdir.html	---U.S. Public Company Financials   http://www.asu.edu/lib/hayden/ref/busi/uspubco.html

 
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