ASU Libraries: Demographic, Economic & Statistical Information

Marketing Resources Demographic, Economic & Statistical Information

This page is for finding sources that provide primary data and statistics on population and economics. Also included are industry statistic not covered in the Company & Industry Research - Industry Information Sources - Overview Sources. Few of the sources listed provide any detailed analysis. If you don't find the statistical sources you need in this listing, try also the Consumers and Market Data.

Almanac of the 50 States. Burlington, VT: Information Publications, 1985- . Annual. (ASU owns 1985- . Latest year in Reference; earlier years in Journals.)
This handy one volume source is a compilation of many different statistics collected by the U.S. government agencies and various business sources. Organized by state, each entry covers basic geographic and demographic data and statistics in the following areas: "Geography and Environment; Demographics & Characteristics of the Population; Vital Statistics & Health; Education; Social Insurance & Welfare Programs; Housing & Construction; Governments & Elections; Governmental Finance; Crime, Law Enforcement & Courts; Labor & Income; Economy, Business, Industry & Agriculture; and Communication, Energy & Transportation."
American Demographics. [Ithaca, N.Y., American Demographics Inc.], 1979- . Monthly. (ASU owns 1979- .)
This journal has always been a good source for demographic statistics with plenty of charts, graphs, and tables. The web site is an index to the journal that will help locate the needed statistics faster than using other indexes.
Census of Housing. Washington, D.C.: U.S. Department of Commerce, Bureau of the Census, 1790- . Every 10 years. (ASU owns 1790- .)
Census of Population and Housing. Washington, D.C.: U.S. Department of Commerce, Bureau of the Census, 1790- . Every 10 years. (ASU owns 1790-.)
Current Population Reports:
1990 Census Profile.
Census Briefs
Statistical Brief.
These censuses and related series provide more detailed information and analysis on the population of the U.S. The reports done on specific demographic characteristics and population groups can be more helpful because the explanation and analysis is included with the statistics.
Demographics USA. County ed. [New York]: S&MM Magazine, Sales & Marketing Management. 1976- . Annual. (ASU owns 1989- . Latest year in Reference; earlier years in Journals.)
Published by Sales & Marketing Management magazine and formerly called Survey of Buying Power (HC 106.7 .S8x HAYDEN JOURNALS), this service gives income levels; buying power; retail sales, by 12 store groups and 10 merchandise lines; age, sex, and household demographics; market growth; projections; and much more information for every county, metropolitan area, and television market in the country. Divided into 21 sections: sections 1-7 give demographic and economic data; sections 8-12, state and regional summaries, rankings, and totals in terms of retail trade; and sections 18-21, rankings and projections, and breakdowns of population, buying power, and retail sales in TV markets. Numerous tabs aid in locating specific sections. The same information is published in four parts in issues of Sales & Marketing Magazine.
Development Report Card for the States. Washington, D.C.: Corporation for Enterprise Development, 1987- . Annual. (ASU owns 1987-.)
This book reports on the economic health of each of the 50 states over the past year. While essentially a tool for economic development and facilities location decisions, this is useful to marketers to determine if potential customers are likely to be in a given state.
Economic Censuses. Washington, D.C.: U.S. Department of Commerce, Bureau of the Census, 1790- . Every 5 years. (ASU owns 1790-.)
County and City Data Book. Washington, D.C.: U.S. Department of Commerce, Bureau of the Census, 1949- . Irregular. (ASU owns 1947- . Latest year in Reference; all years in US DOCUMENTS.)
County Business Patterns. Washington, D.C.: U.S. Department of Commerce, Bureau of the Census, 1947- . Annual. (ASU owns 1947- .)
Current Industrial Reports. Washington, D.C.: U.S. Department of Commerce, Bureau of the Census, 1964- . Varies. (ASU owns 1964- .)
These publications are located in Government Documents (3rd floor, Hayden) and give the wide range of statistical data necessary for comprehensive market analyses and marketing plans. All are indexed in the print index ASI and online in Statistical Universe. It is wise to use the index to find which report publishes the statistics you want and then go to the U.S. Census web sites listed.
Economic Indicators and other related statistical briefing rooms online. (Official U.S. sites)

Census Economic Briefing Room.
Census Economic Indicators.
Economic Statistics Briefing Room.
Social Statistics Briefing Room.
These all have charts and graphs available with the data.
Editor and Publisher Market Guide. New York: Editor & Publisher, 1927- . Annual. (ASU owns 1964- . Latest year in Reference; earlier years in Journals.)
Analyzes over 1,500 U.S. and Canadian communities where a daily newspaper is published. Marketing data given includes location, principal industries, climate, retail outlets, and daily newspaper circulation. Also gives market rankings of U.S. cities, future projections for a variety of data, and figures on population growth, disposable personal income, and retail sales by type of product.
New Book of American Rankings. Rev ed. New York: Facts on File, 1998.
As a compilation from various government sources, the information is not new, just easier to find and use. Statistics are given only on a state by state basis. The source documents are given with each table.
American Attitudes: Who Thinks What about the Issues That Shape our Lives. 2nd ed. Ithaca, NY: New Strategist, 1998.
American Generations: Who The Are and How They Live. 2nd ed. Ithaca, NY: New Strategist, 1998.
American Incomes: Demographics of Who Has Money. 3rd ed. Ithaca, NY : New Strategist, 1999.
American Marketplace: Demographics and Spending Patterns. 4th ed. Ithaca, NY: New Strategist, 1999.
American Women: Who They Are and How They Live. 1st ed. Ithaca, NY : New Strategist, 1999.
Americans and Their Homes: Demographics of Home Ownership. Ithaca, NY: New Strategist, 1998.
Americans at Play: Demographics of Outdoor Recretion and Travel. Ithaca, NY: New Strategist, 1996.
Americans 55 and Older: A Changing Market. 2nd ed. Ithaca, NY: New Strategist, 1997.
Best Customers: Demographics of Consumer Demand. Ithaca, NY: New Strategist, 1999.
Baby Boom: Americans Aged 35 to 54. 2nd ed. Ithaca, NY: New Strategist, 1999.
Generation X: The Young Adult Market. 2nd ed. Ithaca, NY: New Strategist, 1999.
Household Spending: Who Spends How Much on What.. 5th ed. Ithaca, NY: New Strategist, 1993.
Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and Whites. 2nd ed. Ithaca, NY: New Strategist, 1998.
Wise Up to Teens: Insights into Marketing and Advertising to Teenagers. 2nd ed. Ithaca, NY: New Strategist, 1999.
These books are based on various government and other agency statistics plus additional information collected by the publisher. The value of these works is the additional context and explanations given to the statistics. These works have overlap among the titles, but because of the demographic break downs, the information is presented from different points of view. Particularly useful for marketing projects.
REPS: Regional Economic Projections Series. Washington: National Planning Association, 1962- . Annual. (ASU owns 1968, 1970/71, 1984- . Latest year in Reference; earlier years in Journals.)
This valuable work has three volumes to the set: "Analysis of Growth Trends," "Employment and Income Detail," and "Households and Population, by Age, Sex and Race." Each volume contains related information for the nation, regions, states, and metropolitan statistical areas. The growth trends also include analysis for economic areas and counties. The statistics are given for the current projection year, with historical statistics given at decade intervals for three decades and projections at five year intervals for the next fifteen or so years.
Sourcebook of Zip Code Demographics. Arlington, VA: CACI Marketing Systems, 1984- . Annual. (ASU owns 1985, 1989, 1990, 1995, 1997. Latest year in Reference; earlier years in Journals.)
This hefty volume gives detailed demographic information on every ZIP code, as the title indicates. Data given include: age distribution, median age, race, population, income data, and calculated "spending potential indexes" for each area. The second section is part of the ACORN report showing the top consumer type of each Zip Code. The definition of these consumer types is in Appendix 1: ACORN User's Guide. The third part is a Zip Code list showing the number of firms and total employees and the top industry. The Census Edition also includes some employment and housing information.
Statistical Abstract of the United States. Washington, D.C.: U.S. Department of Commerce, Bureau of the Census, 1878- . Annual. (ASU owns 1894- . Latest year in Reference; all years in US DOCUMENTS.)
A handy compilation of statistics covering most areas of the U.S. economy, including demographics, labor, business enterprises, transportation, manufacturers, and communications. Sources for the tables are given if more up-to-date or related information is needed. Some tables have historical series. This item is included fulltext in the Statistical Universe.
Statistical Handbook on Adolescents in America. Phoenix, AZ: Oryx, 1996.
Statistical Handbook on Aging Americans. Phoenix, AZ: Oryx, 1994.
Statistical Handbook on Poverty in the Developing World Phoenix, AZ: Oryx, 1999.
Statistical Handbook on the American Family. Phoenix, AZ: Oryx, 1992.
Statistical Handbook on U.S. Hispanics. Phoenix, AZ: Oryx, 1991.
Statistical Handbook on Violence in America. Phoenix, AZ : Oryx, 1996.
Statistical Handbook on Women in America. Phoenix, AZ: Oryx, 1991.
Statistical Record of Asian Americans. Detroit, MI: Gale Research, 1993.
Statistical Record of Black America. Detroit, MI: Gale Research, 1990- . Biennial. (ASU owns 1990- . Latest edition in Reference; earlier editions in Journals.)
Statistical Record of Children. Detroit, MI: Gale Research, 1994.
Statistical Record of Health & Medicine. Detroit, MI: Gale Research, 1995.
Statistical Record of Hispanic Americans. Detroit, MI: Gale Research, 1993- . Biennial. (ASU owns 1993- .)
Statistical Record of Native North Americans. Detroit, MI: Gale Research, 1993- . Biennial. (ASU owns 1993- . Latest in Reference; earlier years in Journals.)
Statistical Record of Older Americans. Detroit, MI: Gale Research, 1994.
Statistical Record of Religion in America. Detroit, MI: Gale Research, .
Statistical Record of the Environment. Detroit, MI: Gale Research, 1994- . (ASU West owns 1994- . Latest edition in Reference; earlier editions in Stacks.)
Statistical Record of Women Worldwide. Detroit, MI: Gale Research, 1991- . (Latest edition in Reference; earlier editions in Journals.)
Drawn from various U.S. statistical sources, all of which are cited, each of these works pulls the statistics on the special population group into one handy volume. There is a subject index in back if the broad subject groupings doesn't help locate the needed table.
Trends & Projections. New York: Standard & Poor's. Monthly. (ASU owns latest 2 years.)
This statistical source, which is a supplement to the Standard & Poor's Industry Surveys, has well-written analyses of the economic and demographic conditions of the United States. Each section first describes the recent trends and then includes a forecast. It also has graphs and tables of leading economic indicators.
Vital Signs. New York: W. W. Norton, 1992- . Annual. (ASU owns 1992- . Latest edition in Reference; earlier editions in Journals.)
Covers trends in the major industries and other issues of economic importance. The work is divided into two sections: Key Indicators and Special Features. Each trend topic has a page of written analysis and a page of statistics.

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