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Marketing Resources

Advertising/Media Directories



  1. AdForum: Ad Firm Search. Hoboken, NJ: Maydream, 2000- .
      http://www.adforum.com/adfirmsearch/adfirmsearch.asp

    An excellent index of agencies. The easiest access is the agency preview search. Searches are allowed by company, specialty, geography, experience, clients, brands, products, creative work, size by income, size by employees, and parent company.

  2. Advertiser's Annual. 3 vols. Kingston upon Thames, Surrey, UK: Kelley's Directories, 1925- . Annual. (ASU owns 1985- . Latest year in Reference; earlier years in Journals.)
      HF 5808 .G7 A35x Hayden Reference

    A three-volume directory of UK advertising information. Volume 1 is the advertising agencies and their clients; Vol. 2 is rates and data for all forms of media (print and non-print) in the UK; and Vol. 3 covers media rates and data for the rest of the world.

  3. Agency ComPile: The Most Comprehensive Agency Directory. Boston: Agency ComPile, n.d.
      http://www.agencycompile.com/index.asp

    "Agency ComPile is the most comprehensive, up-to-date and powerful directory of marketing communications agencies on the Web. The searchable directory includes the world’s leading advertising, public relations, direct marketing, interactive, design, sales promotion, yellow pages, recruitment and media buying agencies. Information that can be found on agencies includes in-depth profiles, work samples and case histories."

  4. Bacon's Magazine Directory. Chicago: Bacon's Information, 1993- . Annual. (ASU owns 1994- . Latest year in Reference; earlier years in Journals.)
      Z 286 .P4 B32x Hayden Reference

    Bacon's Newspaper Directory.Chicago: Bacon's Information, 1993- . Annual. (ASU owns 1994- . Latest year in Reference; earlier years in Journals.)
      Z 286 .N48 B32x Hayden Reference

    From 1966-1992, these were called Bacon's Publicity Checker (HD 59 .B3 HAYDEN JOURNALS), these two are a U.S and Canadian media guide of who and where to send your press releases and media announcements. One volume covers the magazines and one covers newspapers. Typical information, besides the usual address and phone numbers, includes the type of publicity covered and information about the publication and its contents. In addition to its intended use, this can be used to identify the trade sources that would have the press releases on particular industries.

  5. Benn's Media. Tonbridge, Kent, UK: Benn Business Information Services, 19 -. (ASU owns 1978- . Latest year in Reference; earlier years in Journals.)
      P 88.8 .B48x Hayden Reference

    This three volume work is arranged by geography (continental region, country) and then by publication type, which includes broadcasting and cinema, and then by industry. An intersting feature is the separate section for International and InFlight Media. In the brief overview of the country, gross media information is provided. Useful contacts and embassies are also listed. Two of the three volumes are devoted to United Kingdom and Europe. Prior to 1986, this was known as Benn's Press Directory (PN 5118 .B4x HAYDEN JOURNALS).

  6. Broadcasting & Cable Yearbook. Washington, D.C.: Broadcasting, 1935- . Annual. (ASU owns 1977- . Latest year in Reference; earlier years in Journals.)
      HF 6146 .R3 B72x Hayden Reference
      HF 6146 .R3 B72x West Reference
      HE 8689 .B854 Law Treatises

    Comprehensive listing of TV stations, AM and FM radio stations, cable systems, satellites currently in use, programming services, advertising agencies handling major radio and TV accounts, and more. First source to look at to identify any of these. Ranking of geographical markets (ADIs) can be found throughout.

  7. Business Publication Advertising Source. Wilmette, IL: Standard Rate & Data Service, 1919- . (ASU owns 1989- . Latest issue in Reference; earlier issues in Journals.)
      HF 5905 .S723 Hayden Reference

    SRDS Consumer Magazine Advertising Source. Skokie, IL: Standard Rate & Data Service, 1919- . Monthly. (ASU owns 1989- . Latest issue in Reference; earlier issues in Journals.)
      HF 5905 .S725 Hayden Reference

    Direct Marketing List Source. Skokie, IL: Standard Rate & Data Service, 1967- . Bimonthly. (ASU owns 1990- . Latest issue in Reference; earlier issues in Journals.)
      HF 5861 .D54 Hayden Reference

    Hispanic Media & Markets Source. Wilmette, IL: Standard Rate & Data Service, 1994- . Quarterly. (ASU owns 1994- . Latest issue in Reference; earlier issues in Journals.)
      P 94.5 .H58 H57 Hayden Reference

    Newspaper Advertising Source. Wilmette, IL: Standard Rate & Data Service, 1919- . Monthly. (ASU owns 1989- . Latest issue in Reference; earlier issues in Journals.)
      HF 5905 .S73 Hayden Reference

    Out of Home Advertising Source. Wilmette, IL: Standard Rate & Data Service, 1990- . Biennial. (ASU owns 1990/91- . Latest issue in Reference; earlier issues in Journals.)
      HF 5805 .A33x Hayden Reference

    Print Media Production Source. Skokie, IL: Standard Rate & Data Service, 1968- . Quarterly. (ASU owns 1989- . Latest issue in Reference; earlier issues in Journals.)
      HF 5905 .P7 Hayden Reference

    Radio Advertising Source. Wilmette, IL: Standard Rate & Data Service, 1929- . Monthly. (ASU owns 1989- . Latest issue in Reference; earlier issues in Journals.)
      HF 5905 .S74 Hayden Reference

    TV & Cable Source. Wilmette, IL: Standard Rate & Data Service, 1947- . Monthly. (ASU owns 1989- . Latest issue in Reference; earlier issues in Journals.)
      HF 5905 .S745 Hayden Reference

    These sources provide an alphabetical listing and classified subject listings for the advertising rates of business publications, newspapers, spot radio, spot TV, direct mailing lists, outdoor, and consumer magazines. The Print Media Production Source provides the information on the sizes, color, and other technical details required for accepting advertising; the actual costs of placing the advertisements are listed in the rate and data volumes.

  8. Direct Marketing Market Place: the Networking Source of the Direct Marketing Industry. New Providence, NJ: National Register Publishing, 1980- . Annual. (ASU owns 1992- . Latest year in Reference; earlier years in Journals.)
      HF 5415.1 .D57 Hayden Reference

    This is a comprehensive guide to the direct marketing industry. It includes a brief overview, with statistics of the industry and several major lists including the marketers; the service firms and suppliers; the creative services; the associations, courses, and events; and a bibliography of related materials. The index is an alphabetical list of companies and individuals.

  9. Finder Binder. Tempe, AZ: Rita Sanders Advertising & Public Relations Agency, 1979- . Annual. (ASU owns 1980- . Latest year in Reference; earlier years in Journals.)
      P 88.8 .F55x Hayden Reference Desk
      P 88.8 .F55x West Information Desk

    This is a directory of Arizona's print and broadcast media. In addition to basic directory information, editorial and advertising contacts are provided.

  10. Gale Directory of Publications and Broadcast Media. Detroit, MI: Gale Research, 1869- . Annual. (ASU owns 1932- . Latest year in Reference; earlier years in Journals.)
      PN 4867 .A48x Hayden Reference Desk
      PN 4867 .A48x Science Reference Desk
      PN 4867 .A48x West Reference Desk

    Directory of newspapers, magazines, journals, and newsletters published in the U.S. Information is arranged by state, then by city. Advertising costs are included, along with the key advertising contact, editor, and circulation statistics.

  11. GreenBook. Worldwide directory of marketing research companies and services. Bradenton, Fla. : American Marketing Association, New York Chapter, 1963- . Annual. (ASU owns 1967- . Latest year in Reference, earlier years in Journals.)
      HF 5415 .A2 I49x Hayden Reference

    In the print version, an alphabetic listing of over 1400 market research companies. While heavily U.S. in focus, there are quite a few companies from around the world included in the listings. Unlike some of the other advertising directories, this one only provides the names, addresses, telephone and fax numbers, branch offices, principal personnel, and a paragraph description of the services. The service descriptions are very useful. There are three additional indexes: company services, geographic/telephone, and principal personnel. The online version does require accepting the license agreement, but does not charge fees. There is also a directory of Focus Group companies.

  12. International Television and Video Almanac. New York: Quigley, 1956- . Annual. (ASU owns 1972- . Latest year in Reference; earlier years in Journals.)
      HE 8698 .I55 Hayden Reference

    In addition to being a good directory to people, stations, awards, companies, and organizations, this includes statistics on both industries and information on programs.

  13. Leo Burnett Worldwide Advertising and Media Fact Book. Chicago: Triumph Books, 1993.
      HF 5826.5 .L46 1993 Hayden Reference
      HF 5826.5 .L46 1993 West Stacks

    While not truly a directory, this work does provide a country by country analysis of the types of media available in each country. Each country has a brief deomgraphic and cultural sections with other sections on major influences; spending analysis; media buying; the various media: television, radio, cable, satellite, video, cinema, newpapers, magazines, outdoor, direct marketing, and non-tradtional media; research sources; advertising regulations; and sources consulted.

  14. Marketing Made Easier: Guide to Free Product Publicity. West Nyack, NY: Todd Publications, 1993.
      HF 5415.124 .M37x Hayden Reference

    This is an alphabetical listing of publications that will provide free publicity about your products. It provides the publication, address, telephone number, editor and a brief description of the frequency, readers profile, and the types of publicity notices accepted. A product category list and target market listing are inlcuded in the back of the book.

  15. National Directory of Corporate Public Affairs. Washington, DC: Columbia Books, 1983- . Annual. (ASU owns 1983- . Latest edition in Reference; earlier editions in Journals.)
      HD 59 .N24 Hayden Reference

    This is really broader than public relations and communications because the definition includes community relations, government relations, political action committees, corporate philanthropic contributions, regulator compliance, etc. It provides more detail than most directories of public relations because it includes the dollar contributions to causes and other charity works. The contact for each type of public relations activity is provided. The access is by company name or the personal name section can be used. an industry index and a geographic index are also provided. The appendices are an index of contract lobbyists and their clients with the main section arranged state by state.

  16. New York Publicity Outlets. Washington Depot, CT: PublicRelations Plus, 1972- . Semi-annual. (ASU owns 1970- . Latest edition in Reference; earlier editions in Journals.)
      P 88.8 .N42x Hayden Reference

    The work lists all places that accept publicity within a 50 mile radius of Columbus Circle in the New York Metropolitan Area. It is divided by the type of media: daily newspapers, black press, ethnic publications, feature syndicates, magazines, newspapers, news services, New York correspondents of out-of-town newspapers, radio, syndicated newspaper magazines, television, and trade publications. There is a magazine editorial guide index that groups magazines by broad subjects.

  17. O'Dwyer's Directory of Public Relations Firms. New York: J.R. O'Dwyer, 1970- . Annual. (ASU owns 1981- . Latest edition in Reference; earlier editions in Journals.)
      HM 263 .O37 Hayden Reference
      HM 263 .O37 West Reference

    This directory lists firms who handle the public relations for other companies.

  18. Phoenix Ad Agencies
      http://www.phoenixadagencies.com/

    A directory of web pages for local advertising agencies.

  19. Radioinfo: Radio's Complete Resource Center [s.n.] : iPubco LLC, 1996.
      http://radioinfo.com/

    "Radioinfo is a directory of radio stations and suppliers to the radio industry containing information on their products and services. It contains a searchable database of over 11,000 U.S. radio stations, over 9,000 suppliers to the radio industry, over 3,300 radio station websites, and numerous resources related to the radio station industry." The most useful part is the names of the various managers and directors of each station.

  20. Shoot: Directory for Commercial Production & Postproduction. New York: BPI Communications, 1983- . Annual. (ASU owns 1983- . Latest editon in Reference; earlier editions in Journals.)
      PN 1998.A1 B24 Hayden Reference

    This is a directory of all the companies that perform production related activities of advertising including production companies, video laboratories, visual effects, music and sound, stock footage, film commissions, etc.

  21. Standard Directory of Advertisers. Classified ed. Skokie, IL: National Register, 1964- . Annual. (ASU owns 1982- . Latest year in Reference; earlier years in Journals.)
      HF 5805 .S72 Hayden Reference (located on Table 1)
      HF 5805 .S72 West Reference

    Called the "Red Book of Advertisers," this lists over 17,000 companies and their annual appropriations for advertising campaigns. Companies are listed alphabetically within their product classifications. Indexing is alphabetical and by trade name. Information given includes address, approximate sales, line of business, ad agency employed, advertising appropriations, and types of media used. It also ranks the top 200 advertisers.

  22. Standard Directory of Advertising Agencies. New York: National Register, 1964- . 3/yr. (ASU owns 1984- . Latest year in Reference; earlier years in Journals.)
      HF 5805 .S7212x Hayden Reference (located on Table 1)
      HF 5805 .S7212x West Reference

    Called the "Agency Red Book," this directory of approximately 4,400 advertising agencies in the U.S. and overseas includes address, area of specialization, number of employees, and annual billing broken down by media, key agency personnel, account executives, and major accounts. Index arranges agencies by geographic area and includes a "Special Market Index" listing agencies that specialize in particular markets, such as direct response or the Hispanic market.

  23. Television and Cable Factbook. Washington, D.C.: Television Digest, 1982/83- . Annual. (ASU Main owns 1986-1997. ASU West has current only.)
      TK 6630 .A1 T4538x Science 2nd Floor
      TK 6630 .A1 T4538x West Reference

    Directory of television stations in the U.S., Canada, and overseas. Gives available data on each station, including address, news services, ownership, and rates. Provides estimates of households covered by each station, and ranks the different television markets within the U.S.

  24. Willlings Press Guide. West Sussex, UK: Reed Information Services, 19 -. (ASU owns 1964- . Latest year in Reference; earlier years in Journals.)
      PN 5118 .W5 Hayden Reference (located on Bibliography Table)

    This British publication covers the newspapers, periodicals, and annuals from around the world. It includes the basic information anyone wishing to place an advertisement wuold want to know. Of particular use is the information on ownership, political view, and target audience. The listings are alphabetical by continent and country.