Terry Goddard Interview -- 1964 Campaign

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TG = Terry Goddard

TG (T. Goddard): Uh, he ran again in -- he spent most of the time between '62 and '64 really getting to know the process. You know, coming to Maricopa County, spent a lot of time in Phoenix. Almost lived at the Westward Ho. Uh, he got much better acquainted with the people, with the process, the politics, uh. He'd chosen the roadrunner symbol and then got an artist from Tucson to do what they ended up with their, uh, their materials and, and, uh, the roadrunner in '632 looked, uh, looked a little like Carl Hayden. A lot, a lot of people said it was the most geriatric roadrunner they'd ever seen. So it didn't really make a good political symbol.

Uh, by '64 they'd gotten an artist to, to trim it down so it was very streamline, almost aerodynamic roadrunner, and, uh, worked much more effectively. And, and he frankly was fortunate in his choice of opponent. Uh, uh where now there was no incumbent governor, uh, Richard Kleindinst had many disabilities Dad did. Richard also, while he was an Arizona native, he grew up, in, in Winslow. Uh, he went off to Harvard; uh, he was a lawyer. Uh, he was pretty brash and arrogant. Uh, they, they had a lot of offsetting liabilities. And, uh, and Dick was frankly highly distracted. He was the campaign manager for Barry Goldwater and was working hard for the national campaign at the same time he was personally running for governor of Arizona. So I don't think he was able to put his effort, uh, into it.

Uh, and Dad was really the best -- at the top of his form. I mean he now knew the ropes; he was going around very effectively had put together a pretty good staff of people from the, the previous campaign. Uh, he hired a first rate, uh, uh campaign manager and, and, uh, and did well. And got elected.