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The New ASU Story:
Community, Collaboration and Partnership


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The Fiesta Bowl was organized by the Arizona Sportsman Foundation as a venue for a game between the champion of the Western Athletic Association (WAA), composed of eight Rocky Mountain universities, and an outside opponent. The bowl game would also boost tourism for Phoenix and the Valley. The first game was December 27, 1971, and pitted Arizona State vs. Florida State.

First Fiesta Bowl starring ASU, 1971

First Fiesta Bowl starring ASU
1971
UP UPC ASUA F663 1971 #4


For more information on the Fiesta Bowl, please visit: http://www.fiesta-bowl.com


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Department of Archives and Manuscripts
Arizona State University Libraries
Last updated: August, 2000
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