 ASU College of Extended Education and Changing
Hands Bookstore to Host Bestselling Author Malcolm Gladwell
Author to Visit Arizona on New Book Tour
The ASU College of Extended Education at
the Downtown Center and Changing Hands Bookstore will
host critically acclaimed, bestselling author, Malcolm Gladwell (The
Tipping Point: How Little Things Can Make a Big Difference, 2000).
Gladwell is kicking off a 25-state book tour in January to promote his
newest work Blink: The Power of Thinking Without Thinking and
will make a valley appearance on Monday, Jan. 24. He will
speak and sign books at noon at the Downtown Center at ASU located at
502 E. Monroe St. in downtown Phoenix and at 7:00 p.m. at Changing Hands
Bookstore located at 6428 S. McClintock Drive in Tempe, Ariz. Books
will be available for purchase at both locations.
Recognized for making complicated psychological theories easy to understand,
Gladwell’s new book tackles rapid cognition: in his words, the
kind of thinking that happens in a blink of an eye. Gladwell’s
thesis contends when you meet someone for the first time, or walk into
a house you are thinking of buying, or read the first few sentences of
a book, your mind takes about two seconds to jump to a series of conclusions. In
the book, he shows how this decision made in a “blink” generally
is correct.
Inspiration for the book came when he was left pondering the power of
first impressions after a run-in with police. After growing his
hair long, he was mistaken for a rapist and questioned for 20 minutes. He
decided to study this instant cognition and determine why and when it
worked or failed and its implications for business and social situations.
Since 1996, Gladwell has been a staff writer for The New Yorker and
prior to that a reporter for The Washington Post. To view
his biography or excerpts from his new book, due in bookstores Jan. 11,
visit www.gladwell.com.
Reservations
The College of Extended Education lecture at the Downtown Center is
free to the public and guests are welcome to bring their lunch. For
more information or to R.S.V.P. call (480) 727-5266 or
visit www.asu.edu/xed/lectures to view
all upcoming lectures. Seating is limited for this event and reservations
are required.
The Changing Hands Bookstore lecture is free and open to the public. For
more information call (480) 730-0205 or visit www.changinghands.com. Book
signing line order tickets are available with the purchase of Gladwell’s
Blink at
the store.
The ASU College of Extended Education advances the university’s
community outreach mission by extending education to adult learners interested
in completing their degree or pursuing professional development. The
College provides quality education to this population through convenient
course offerings on evenings and weekends, multiple off-site locations,
flexible programs and alternative delivery mediums such as the Internet. The
College’s university-wide collaboration efforts link students to
credit classes, bachelor through doctorate degree programs, certificates,
community enrichment programs and professional and workforce development. For
more information visit www.asu.edu/xed.
Changing Hands Bookstore, established in 1974, is the oldest and largest
new and used bookstore in Arizona. It offers a unique variety of
new and used books, as well as collectibles and first editions, music,
calendars, candles and gifts. Located in Tempe, Ariz., store hours
are Monday through Friday 10 a.m. to 9 p.m., Saturday 9 a.m. to 9 p.m.
and Sunday 10 a.m. to 7 p.m. For more information call (480) 730-0205
or visit www.changinghands.com.
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