Articles and Books

• Cialdini, Robert B. "The Power of Persuasion: Putting the Science of Influence to Work in Fundraising," The Stanford Social Innovation Review, Summer 2003. This article was the basis for Nonprofit Research Abridged, Winter 2004. The full text of the article is available at www.ssireview.com for a fee.
  
  
• Cialdini, Robert B. Influence: Science and Practice. - The fourth edition of Cialdini's bestseller on the power of persuasion. Cialdini presents scientific evidence and fascinating examples to demonstrate his six universal principals of influence: reciprocation, consistency, social proof, liking, authority, and scarcity. This new version combines and replaces previous editions.

Web Sites

• Influence at Work - Influence at Work provides influence-related consulting, training, and presentations to corporations, government, and nonprofit agencies.



• The Stanford Social Innovation Review — Published by the Stanford Graduate School of Business, this quarterly publication chronicles and promotes innovative solutions to social problems. The Stanford Social Innovation Review aims to help corporate and nonprofit executives think strategically about sustaining communities while building enduring companies.