Strategic Planning: Charting Your Course For Success

Objectives for learners:

To understand the relationship between planning and organizational effectiveness To learn the basic steps and major challenges in the planning process To acquire practical tools and techniques to help create a strategic plan and prepare for the planning process

Video Presenter: Frank Martinelli President, Center for Public Skills Training Milwaukee, WI Frank has over 25 years of experience with a variety of nonprofit community-based groups and public agencies. He has provided training and consultation to more than a thousand organizations, including the Peace Corps, Head Start, and Voluntary Action Centers. At the Center for Public Skills Training, Frank specializes in the recruitment, training and development of voluntary leadership.

Resource Development: Involvement and Investment

Objectives for learners:

To learn techniques for acquiring new donors to broaden your base of support To examine strategies for renewing donor support To learn methods for upgrading donor support

Video Presenter: Jimmie R. Alford, C.F.R.E. President and CEO, The Alford Group, Inc. Skokie, IL Throughout his 35-year career in the nonprofit sector, Jimmie has assisted over 300 clients in all aspects of nonprofit management. A noted lecturer and author, he recently served as editor and chapter author for Building and Managing an Asset Base, published in 1997. Jimmie serves as chair of the American Association of Fund Raising Counsel and as a member of the board of advisors for the fund raising school of Indiana University's Center on Philanthropy.

Board Governance: Building Passion for Mission

Objectives for learners:

To learn how to assess board composition To learn how to build a diverse board, where to find board members and how to recruit them To learn creative approaches to board orientation and to building board commitment to mission

Video Presenter: Carol E. Weisman President, Board Builders St. Louis, MO Carol is a practical humorist who is a speaker, trainer, author and consultant. She has served on 21 boards and has been president of six. Carol is the author of A Corporate Employee's Guide to Nonprofit Board Service and is featured in “Speaking of Money” with Hugh Downs. A prolific writer, she is also a regular contributor to Nonprofit World.

Marketing: Connecting With Your Clients and Community

Objectives for learners:

To learn the steps for developing a marketing plan, including the structure and content of a useful marketing plan To learn cost-effective ways to listen to and learn about your clients and community, and to translate that information into better marketing decisions To learn how to measure, align, and communicate an accurate, positive, and compelling image for your organization

Video Presenter: Karen F.A. Fox Associate Professor of Marketing, Santa Clara University Santa Clara, CA Dr. Fox teaches courses in marketing management, services marketing, and international marketing. Her research interests include social marketing and overseas economic social development, marketing for educational institutions, and intellectual capital. Her book, Strategic Marketing for Educational Institutions, builds on her combined background in education and marketing.

Social Entrepreneurship: Financially Empowering Your Organization

Objectives for learners:

To understand why nonprofits are aggressively adopting entrepreneurial strategies (the historical context, the long term goals, the basic principles) To become familiar with the critical success factors identified by the pioneers in the field To become familiar with "The ESP Grid®," a strategic planning tool that enables nonprofits to simultaneously sort through everything they do from both a social purpose and an earned income perspective

Video Presenter: Jerr Boschee Founder and Executive Director, The Institute for Social Entrepreneurs Eden Prairie, Minn. Jerr Boschee has spent the past 20 years as an advisor to social entrepreneurs in the United States and abroad. He helped start The National Center for Social Entrepreneurs in 1984, served as President and CEO from 1990 to 1999, remains a member of the Center's Board of Directors, and is now the Founder and Executive Director of The Institute for Social Entrepreneurs.

Volunteer Management: Attracting and Keeping the Best

Objectives for learners:

To be able to articulate the importance of volunteers through a broader vision of what volunteering is and can be To understand the importance of employee/volunteer relationships and how to lay the foundation for successful teamwork. To recognize the steps to successful volunteer recruitment and assess whether current volunteer job descriptions are likely to attract the most desired candidates.

Video Presenter: Susan J. Ellis Founder and President, ENERGIZE, Inc. Philadelphia, PA Susan is an internationally known consultant, author, and educator in the field of volunteerism. Her books include From the Top Down: The Executive Role in Volunteer Program Success and The Volunteer Recruitment Book. She has taught graduate-level volunteer administration courses for Adelphi, Pennsylvania State, and Temple Universities. Susan is a frequent contributor to Nonprofit World journal and Nonprofit Times.

Strategic Alliances: Enhancing Your Effectiveness

Objectives for learners:

To understand the trends that are leading organizations to develop strategic alliances To explore the types of strategic alliances available to nonprofit organizations To learn principles critical to the development of successful alliances

Video Presenters: DAVID CAMPBELL Vice President of Programs Community Services Society of NY New York,NY RICHARD JONES President Metropolitan Family Services Chicago, IL David oversees CSS's direct services, policy, and research departments involved in policy analysis, volunteer mobilization, community organizing activities, case management, and emergency financial assistance.  He is also an Adjunct Assistant Professor of Nonprofit Management in the Executive MPA Program at the School of International and Public Affairs at Columbia University. Richard provides leadership for one of the largest private human resource service agencies in the country. He recently received the Leadership in Nonprofit Management Award from the Mandel Center for Nonprofit Organizations.

Mission-Based Management: More Mission for Your Money