15th Annual Conference on Sustainability Strategies

Mission and Messaging: Cutting Through the Noise

Nov. 29-30, 2007 • Hyatt Regency • Phoenix

You can Cut Through the Noise with innovative public relations, messaging and marketing tactics. Attend this interactive conference and learn how to effectively position your organization for clients, donors and the media.

Scheduled Workshop Topics and Presenters*

THURSDAY, NOV. 29 Pre-Conference Workshops, 9 a.m. - noon

Developing a Marketing Plan	Steve Bast; Nucleus Marketing Lab
Media Relations	Damon Gross, APS
Annual Fundraising	Nancy Grace, Graceful Fundraising, LLC

Conference Workshops

THURSDAY, NOV. 29
Opening Speaker, 12:15 p.m.
Basics of Managing Your Brand	Joselyn Zivin, Ph.D.; Lipman Hearne
Workshop Session, 1:30-2:45 p.m.
Fund Development in Communities of Color	Larry Smith; The Center on Philanthropy at Indiana University
Crisis Communication: Preparing for Crisis Before it Happens	Troy Corder; Critical Public Relations
Poised to Promote: Communicating Online with Stakeholders	Michael Clark; NPower Arizona
Special Events Marketing	Cathy Planchard, ABC, APR; Mindspace Public Relations
Getting Your Board on Board: Board Development and Management	Amy Gibbons; Boys and Girls Club of Metropolitan Phoenix
ONE Director of the Year Awards, 3 p.m.
FRIDAY, NOV. 30
Plenary Speaker, 8:30 a.m.
	Chuck Gould; Volunteers of America
Morning Session I, 9:45-11 a.m.
Maximizing Fundraising Success Through Branding, Marketing and Communications	Richard Tollefson; Phoenix Philanthropy Group and Thomas McMillian; Expand360.com
Content is King: Market your Web site with clear communication and active participation	Sherman Boyd; TwoCell LLC
Media Relations for Nonprofits: Tell Me Your Story	Cassidy Campana; Parenti Communications
Collateral: What is it and why do you need it?	Ben Gordon, R&R Partners
The Magic of Marketing	Stephanie Nowack; Tempe Convention and Visitors Bureau
Morning Session II, 11:15 a.m.-12:30 p.m.
Marketing to Attract Volunteers	Irma Leyendecker; St. Mary's Food Bank Alliance
Building a Brand Platform	Dale Erquiaga; Consensus LLC
Funder Perspectives on Marketing and Communications	Ken Gladish, Ph.D.; Johnson Center for Philanthropy and Nonprofit Leadership, Grand Valley State University
Information: What Must Be Shared and What Must Be Protected	Ellis Carter and Kendis Muscheid; Fennemore Craig P.C.
Successful Media and Public Relations: Branding, Relationship Development, Techniques and Planning	Carrie Walker-Ostroski and Tobey Erskine; Florence Crittenton
Interactive Lunch Session, 1:15-2 p.m.
Local Media Panel	Vicki Fiorelli, Clear Channel; Adam Klawonn, PHOENIX Magazine; Mark Scarp, East Valley Tribune; Amy Vynalek, formerly with Fox 10; Yvonne Wingett, The Arizona Republic
Closing Keynote Speaker, 2 p.m.
Elevating Your Elevator Speech	Dave Sherman; Connection Pros

*Topics and presenters are subject to change

Click here for full workshop descriptions.

Scheduled Speaker: Chuck Gould

Charles W. (Chuck) Gould serves as national president and chief executive officer of Volunteers of America, overseeing the organization, which is headquartered in Washington, D.C., and its more than 15,000 employees and 95,000 volunteers across 45 states. With combined revenues of more than $850 million, and programs that help nearly 2 million people in more than 400 communities, the organization continues to grow.

Chuck was recently named to the Nonprofit Times 2007 Power and Influence Top 50, celebrating some of the sector's top executives and thinkers. Nonprofit Times has lauded him as having “the respect and attention of every thoughtful manager in the sector for both service delivery, funding and leadership.” Click here to view the full Nonprofit Times publication.

Gould is a graduate of the University of Minnesota Law School and a member of the Minnesota, District of Columbia, and Colorado State bars. He serves as Chairman of the ASAE Key Philanthropic Organization Committee; on the board of directors and was previously chairman of the National Human Services Assembly; on the board of directors of the National Affordable Housing Trust; and on the board of directors for the American Association of Home and Services for the Aging.

Scheduled Speaker: Dave Sherman

Dave is a professional icebreaker for Connection Pros, an organization that inspires people to be more comfortable, more confident and more successful when creating and developing relationships with others.

Before becoming a professional speaker and trainer, Dave built a successful retail sports apparel business. As the owner and founder of The Cap Company, Arizona's Largest Cap Store, Dave was named a Top Ten Small Business Person of the Year by the Phoenix Chamber of Commerce, a Top Five Small Business Person of the Year by the Tempe Chamber of Commerce, as well as receiving the national Mass Mutual Blue Chip Award for Small Business Excellence.

Dave holds a marketing degree from Arizona State University, with an emphasis in advertising.

Scheduled Speaker: Joselyn Zivin, Ph.D

Senior Vice President Joselyn Zivin directs major institutional branding accounts at Lipman Hearne, primarily in the higher education sector. She is responsible for leading client teams through all stages of such engagements, from market analysis and research, to strategy formulation, to marketing planning and execution.

Joselyn has presented at national conferences including the American Marketing Association Non-Profit Symposium, the annual meeting of the American Society of Association Executives, and CASE V, and has led numerous workshops on nonprofit branding and marketing.

Joselyn holds a B.A. from the University of Chicago and earned her M.A. and Ph.D. in history from Duke University. She was a member of the history faculty at Drake University. She still loves to teach and learn together with her clients.

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