Publications:

• Alan R Anderson (Georgetown University) and Philip Kotler (Northwestern University), Strategic Marketing for Nonprofit Organizations – 6th Edition. (Upper Saddle Rive, NJ: Prentice Hall, 2003).
• Stern, Gary J. Marketing Workbook for Nonprofit Organizations – 2nd Edition (St. Paul: Amherst H Wilder Foundation, 2001) www.wilder.org

Websites:

• Search the Internet for sources such as www.managementhelp.org
• Hershey, R. Christine Communication Toolkit Santa Monica, CA: Cause Communications, 2005) www.causecommunications.org
• Web site for the ASU Lodestar Center: http://nonprofit.asu.edu