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RESOURCES: How do I start a nonprofit?

Publications:

  • Alan R Anderson (Georgetown University) and Philip Kotler (Northwestern University), Strategic Marketing for Nonprofit Organizations – 6th Edition. (Upper Saddle Rive, NJ: Prentice Hall, 2003).
  • Stern, Gary J. Marketing Workbook for Nonprofit Organizations – 2nd Edition (St. Paul: Amherst H Wilder Foundation, 2001) www.wilder.org

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  ASU Lodestar Center for Philanthropy & Nonprofit Innovation | College of Public Programs | Mail Code 4120 | 411 N. Central Ave. Suite 500
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