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Everyday Resources

As an AMA collegiate member, you gain access to everyday resources that can help you in the classroom and beyond such as:

• Marketing News. AMA Collegiate Members receive eight print issues annually, and can access all 26 issues and archives online.
• www.MarketingPower.com and the AMA Member Resource Center. Here's the kind of marketing information you can access everyday.
• AMA Spotlight includes the latest issues of Marketing Matters and Marketing News and focuses on current case studies, white papers, business book reviews, and marketing topics.
• Marketing Trends addresses such topics as return on marketing investment, customer relationship management, branding, and competitive analysis.
• Strategic Marketing Forum deals with the concerns of aspiring and practicing chief marketing officers with insights from experts.
• Industry Information has sections containing marketing information relating to technology; healthcare services; business-to-business, consumer, and global marketing; and higher education.
• Knowledge Center contains past issues of Marketing Matters and Marketing News along with white papers, research studies, and information from various AMA events.
• Collegiate Connection. This quarterly newsletter features articles from recent college graduates, industry updates, career development information, and chapter management articles and tips. Available to members online.
• AMA Career Center. Job postings, resume assistance, helpful articles. You can find this and more in the Career Center.

It's Fun

• AMA is one of the largest student organizations in the College of Business with students from all different majors, so there are a lot of people to meet.
• AMA meetings and socials are a great way to informally network with other ASU students and our socials are well known for its good times (it’s the AMA phrase)

Education and Networking

Being an AMA member means joining a network of nearly 13,000 collegiate and 25,000 professional marketers.

• International Collegiate Conference. Over 1,000 of the best and brightest undergraduate marketing students gather for three days of learning, networking, and fun at this annual event for AMA collegiate members only. Chapters and individuals can earn recognition, hear presentations from a range of marketing experts, participate in leadership training and networking events, and gain valuable career information.
• AMA Conferences & Seminars. The AMA offers a yearlong series of over 30 specialty conferences, bootcamps, workshops, and hot-topic seminars. Collegiate members can attend at a discounted rate.
• Local Professional Chapters in the Phoenix Metro area are closely involved with the AMA at ASU Collegiate chapter and provide invaluable career advice and networking opportunities with marketing professionals located in Arizona.

Experience

• Leadership Opportunities. Participating in your local collegiate and professional chapters is a unique opportunity to manage finances, people, projects, and deadlines - the skills you'll need as a marketing professional. Have fun while enhancing your resume.
• Case Competition. Gain real-world marketing experience and the chance for recognition from industry leaders in this exciting annual contest. Chapter teams tackle a marketing challenge from a corporate sponsor and are rewarded for the best ideas, research, and plans.

Recognition

• Annual Chapter Awards. This prestigious program recognizes outstanding collegiate chapters and faculty advisors for their work and service.
• Alpha Mu Alpha. Individuals from colleges and universities with an active AMA Collegiate Chapter are eligible for this honorary society, which recognizes marketing students for academic excellence.
• AMA at ASU awards outstanding members and director with our monthly and semester MOM and DOM awards.