IT'S ALL ABOUT U
By Peter Aleshire
The 1958 name—change campaign galvanized Arizona State—and recast the institution's future

Thousands of happy Arizona State College students surged through the Memorial Union on the evening of Nov. 4, 1958, primed to celebrate the passage of an unprecedented statewide referendum that would transform their school into a university, despite the fierce opposition of their University of Arizona nemesis.

But inside the improvised election command center, Student Name Change Chairman Ron Ellenson watched Arizona State President Grady Gammage's expression with growing dismay. Gammage held the thin strip printing out vote tallies as they came out of the teletype machine, his face ashen.

PDF - Entire article - Pages 6-19
PDF - Then and Now - Pages 20-21