Purchasing and Business Services Manual (PUR)

Effective: 5/1/1995

Revised: 8/16/2011

PUR 402–05: ASU Graphic Standards

Purpose

To establish standards for use of university graphics, including logo and word marks, and to establish authority for exceptions

Sources

Trademark Counterfeiting Act of 1984

Arizona Revised Statutes §§ 44–1406 to –1413

University policy

Applicability

All printed materials representing the university and/or using the university name or trademarks

All individuals and groups, including student organizations, who expect to use the university name or trademarks

Background

ASU trademarks are the exclusive property of the Board of Regents. The university has published a communications guide that outlines the use of university marks and the university name on all printed matter.

Policy

All uses of the university name, logo, seal, marks, etc. in graphic presentation must conform to the requirements of the Arizona State University Communications Guide. No funds administered by or through the university, regardless of source, may be used to pay for any printed materials that do not conform to the established standards. Any nonconforming materials may be deemed to violate the Trademark Counterfeiting Act of 1984 and/or the Arizona Revised Statutes §§ 44–1406 to 1413 and may not be used to represent the university, a college, center, program, or individual staff member, even if nonuniversity funds are used to pay for the materials. Other entities, including affiliated organizations, must obtain a license in order to use the university trademarks.

Any use of the university trademarks not addressed in the ASU Communications Guide must be reviewed and approved by Trademark Management prior to authorizing printing or publication.

A secondary seal, logo, or mark that identifies a college, center, program, etc. may not be used in conjunction with the university trademarks on stationery or business cards (see “Exceptions”).

Exceptions

The Department of Intercollegiate Athletics may use the “Athletics Pitchfork” on stationery in conjunction with the university trademarks. Any other exceptions to the requirements of the ASU Communications Guide or the use of any secondary seal, logo, or mark on stationery in conjunction with the university trademarks must be approved by the President’s Office Office or the Office of Public Affairs prior to authorizing printing.

Cross-Reference

For additional information on the use of university trademarks, see PUR 701, “Trademark Licensing.”

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