Spiers

Study in the field of marketing involves analysis of how organizations plan, organize, deploy, and control their resources to achieve market objectives. Focus is placed on market forces, growth, and the deployment of firms in competitive markets and on the marketing strategy and tactics of the firm. Through the proper selection of courses, a student may prepare for a career in

 1. selling and sales management;

 2. services and retail marketing;

 3. promotion and advertising management;

 4. business to business marketing;

 5. international marketing;

 6. market research and planning;

 7. general marketing management; or

 8. retail management.

Marketing—BS

The major in Marketing consists of 18 semester hours. The following courses must be included:

MKT 301 Principles of Advertising (3)

MKT 310 Principles of Selling (3)

MKT 411 Sales Management (3)

MKT 412 Promotion Management (3)

MKT 424 Retail Management (3)

MKT 430 Marketing for Service Industries (3)

MKT 434 Business-to-Business Marketing (3)

MKT 435 International Marketing (3)

MKT 484 Internship (3)

MKT 494 Special Topics (1–4)

MKT 499 Individualized Instruction (1–3)

Major Proficiency Requirements

Students must receive grades of “C” (2.00) or higher in upper-division courses for the major. If a student receives a grade below “C” (2.00) in any course in the major, this course must be repeated. If a second grade below “C” (2.00) is received in either an upper-division course in the major already taken or in a different upper-division course in the major, the student is no longer eligible to take additional upper-division courses in the major.

Graduation Requirements

In addition to fulfilling major requirements, students seeking a degree must meet all university and school requirements. See University Graduation Requirements, and School Degree Requirements.

Graduate Programs

The department offers a distinctive MBA curriculum in services marketing and management. For more information, see the Graduate Catalog.

Omnibus Courses. For an explanation of courses offered but not specifically listed in this catalog, see Omnibus Courses.

Graduate-Level Courses. For information about courses numbered from 500 to 799, see the Graduate Catalog, or access www.asu.edu/aad/catalogs on the Web. In some situations, undergraduate students may be eligible to take these courses; for more information, see Graduate-Level Courses.