| NOTE: | The information in this file matches the corresponding print edition. More current information may be found at www.asu.edu/aad/catalogs/. |
Professors: Bitner, Brown, Hutt, Jackson, Kumar, Lastovicka, Mokwa, L. Ostrom, Reingen, Schlacter, Ward
Associate Professors: Blasko, Nowlis, A. Ostrom, Sinha, Stephens, Walker
Assistant Professors: Hunter, Jarvis, Mandel
Senior Lecturer: Spiers
Study in the field of marketing involves analysis of how organizations plan, organize, deploy, and control their resources to achieve market objectives. Focus is placed on market forces, growth, and the deployment of firms in competitive markets and on the marketing strategy and tactics of the firm. Through the proper selection of courses, a student may prepare for a career in
The major in Marketing consists of 18 semester hours. The following courses must be included:
| MKT 302 | Fundamentals of Marketing Management (3) |
| MKT 304 | Consumer Behavior (3) |
| MKT 451 | Marketing Research (3) |
| MKT 460 | Strategic Marketing L (3) |
| Total: 12 |
To complete the major, students, in consultation with their faculty advisors, select six additional hours from among the following list of courses:
| MKT 301 | Principles of Advertising (3) |
| MKT 310 | Principles of Selling (3) |
| MKT 311 | Creative Strategy in Marketing (3) |
| MKT 411 | Sales Management (3) |
| MKT 412 | Promotion Management (3) |
| MKT 424 | Retail Management (3) |
| MKT 430 | Marketing for Service Industries (3) |
| MKT 434 | Business-to-Business Marketing (3) |
| MKT 435 | International Marketing (3) |
| MKT 484 | Internship (3) |
| MKT 494 | Special Topics (1–4) |
| MKT 499 | Individualized Instruction (1–3) |
Students must receive grades of “C” or higher in upper-division courses for the major. If a student receives a grade below “C” in any course in the major, this course must be repeated. If a second grade below “C” is received in either an upper-division course in the major already taken or in a different upper-division course in the major, the student is no longer eligible to take additional upper-division courses in the major.
In addition to fulfilling major requirements, students seeking a degree must meet all university and school requirements. See “University Graduation Requirements” and W. P. Carey School of Business, “School Degree Requirements.”
The department offers a distinctive M.B.A. curriculum in services marketing and management. For more information, see the Graduate Catalog.
| Marketing (MKT) Courses |
| Omnibus Courses: See omnibus courses that may be offered. |
| Page Last Updated:
November 16, 2005 | Visits to this page: |